Your customers
Your list of past customers is probably the most valuable mailing list you can ever have – assuming of course that you aim to sell people more than one product and that most of your customers are fairly satisfied with what you sell them!
Yet surprisingly a huge number of companies don’t maintain a list of recent customers – or if they do, they don’t keep the list up to date, or don’t mail it out very often.
Quite often this is because no one in the business is given the job of building, maintaining and mailing this list, as an absolute priority – which is what it ought to be. The reason is simple – there are too many other things to do, and running a mailing list of past customers never seems quite as important as servicing a current customer.
To overcome this problem Hamilton House can type up, maintain, and mail your list of customers for you. This list is held in absolute security, and copies of it can be supplied to you whenever you need it. We can also give free guidance and advice on the best ways to maximise the potential of this list – a list that on occasion can bring you in response rates in excess of 20%.
To discuss the options please call 01536 399 000.
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