Copy Choices
The way you write a mailshot greatly affects the response rate you will achieve. Even a change of just a few words can have a huge impact on the number and type of orders you receive.
There is a lot of information on how changes to the text will affect the responses you get on the web site www.mailing.org.uk - a site which also explains why one approach works and another does not.
If you would like to have an outsider’s opinion on a leaflet or brochure that you have produced, you can send it to Hamilton House Mailings Ltd, and our creative team will give you some thoughts and ideas on how it might be developed in order to get a higher response rate. There is no charge for this service, and no obligation.
To make use of this option simply send in a copy of your mailshot by email (as a doc or pdf file) to Creative@hamilton-house.com or by fax to 01536 399 012, or by post to Creative Team, Hamilton House, Earlstrees Ct., Earlstrees Rd., Corby, Northants NN17 4HH. In all cases please add a note that this copy is for review, and give us your phone number so we can call you back with our comments.
The Hamilton House Creative Team writes the copy for a very wide range of companies and if you would like us to write for you, please do call 01536 399 000, and we’ll be pleased to discuss the options. Our normal approach is to discuss exactly how we would write the advert, before moving towards a contract – and there is no obligation or charge at all until you do sign to say that you are ready to go ahead. In this way you can be quite sure how we are going to write the piece before you agree to us going ahead. |